About Us

At Cerrado, we’re a team of visionaries enhancing your digital presence with unique experiences that connect your brand with your audience.

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Henrito grew up in the contracting world, working in Quebec and beyond, where he saw firsthand the gaps in sales and marketing holding businesses back. After working with over 300+ SMBs, he developed a proven system to scale lead generation, sales performance, and overall business growth.

Henrito Palomo

CEO/Founder

Jacob’s background in painting, interlock, and landscaping led him to master sales operations and team leadership, helping contractors close more deals.

Jacob Palomo

VP of Sales

Dino, a former billboard programmer and electrician, successfully built and sold a business—he knows what it takes to get off the tools and scale.

Dino Caruso

Head of Business Development

We’ve Been in Your Shoes
Now We’re Helping Owners Scale Faster

Why Cerrado?

Cerrado isn’t just another marketing company. We're contractors first, and we understand the frustration of inconsistent leads, low close rates, and unpredictable revenue. For over seven years, we have helped small to mid-size businesses scale with lead generation, funnel development, sales training, and automated follow-up systems.
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We offer Facebook, Instagram, TikTok, and Google advertising, along with high-converting websites, sales playbooks, and objection-handling training. Whether you need better leads, a stronger sales process, or a scalable system, we build strategies tailored to your business.
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Most contractors struggle because they rely on referrals or compete on price instead of building a system that attracts and closes high-quality clients. Cerrado helps you take control of your marketing, sales, and growth—turning advertising into revenue and leads into booked jobs.

Get Instant Access to a FREE Sales Training

Before we go any further, grab this FREE Sales Training that teaches contractors how to close more deals with zero extra effort.

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Our Mission

Our mission is to help business owners scale profitably with proven marketing, sales training, and automation strategies. We provide the tools, coaching, and systems needed to generate high-quality leads, close more deals, and grow sustainably—without stress, guesswork, or wasted effort.

Our Vision

A world where owners can thrive with predictable sales, steady revenue, and a business that runs like a well-oiled machine.

Let's Build You a Sales Machine.
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Schedule a call with our team today and learn how we can help you achieve your business goals.